Honest comparison
AI receptionist vs answering service: what actually books plumbing jobs?
Traditional answering services take messages. You call back hours later. The customer has already booked someone else. Here is how AI changes that.
| Feature | Supportive AI from £69/month | Human answering £200-400/month | Voicemail Free |
|---|---|---|---|
| Answers the call | ✅ Instantly, 24/7 | ✅ During staffed hours | ❌ Records a message |
| Books into your calendar | ✅ Live availability check | ❌ Takes a message | ❌ |
| Handles pricing questions | ✅ Knows your rates | ❌ "Someone will call back" | ❌ |
| Sends confirmation texts | ✅ To you and the customer | ❌ Email summary only | ❌ |
| Emergency detection | ✅ Instant SMS escalation | ⚠️ Depends on training | ❌ |
| Multiple calls at once | ✅ Unlimited parallel | ❌ One at a time | ✅ But nobody answers |
| Per-minute charges | None - flat rate | £1-2 per minute | None |
| Nights and weekends | ✅ No extra cost | 💰 Premium rates | ✅ |
| Setup time | 1 day | 1-2 weeks | Already on |
The real cost of each option
Supportive AI
£69/month
Unlimited calls. No per-minute charges. No setup fee. = £828/year
Human answering
£250/month avg
~100 minutes. +£1.50/min overage. After-hours + holiday surcharge. = £3,000-5,000/year
Receptionist hire
£2,000/month avg
£22-28k salary +NI +holidays. Mon-Fri 9-5 only. = £28,000+/year
The difference between a message and a booking
Answering service
10:14am - Customer calls about a leaky tap
10:17am - Receptionist takes a message
12:30pm - Plumber sees email on lunch break
12:45pm - Plumber calls customer back
12:45pm - Customer already booked someone else
Supportive AI
10:14am - Customer calls about a leaky tap
10:15am - AI checks calendar, offers Thursday 1pm
10:16am - Customer confirms
10:16am - Job booked. Texts sent to both sides.
10:16am - Job locked in. Customer sorted.
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